In our quest to expand our brand message, Origen Raíz has established various alliances, both internationally and nationally. One example of this is our collaboration with Agave Liquors, a local brand from Puerto Vallarta, Jalisco, dedicated to the sale, distribution, and promotion of agave spirits. They also plan activities such as tastings and pairing dinners with the goal of enriching knowledge through the tasting of an agave spirit.
With the goal of positioning the brand and conveying our production message, together with Agave Liquors, we carried out activities to elevate the spirits and give mezcal its due value. These included training at one of the various restaurants that appreciate the brand and a guided tasting with a pairing menu on January 26th, where diners were able to appreciate the different notes, aromas, and combinations offered by all the expressions of Origen Raíz del Espíritu. More promotional activities are planned for 2024, where anyone can learn to taste and pair our exquisite mezcal and sotol.
Visit them!
www.agaveliquors.com
